Copywriting
I’m a seasoned copywriter who loves helping businesses with their advertising. Here are a few of my funnier pieces from my portfolio. My complete portfolio is available here.
Ford
The challenge was simple — communicate that Ford Service's highly trained techs can handle your Ford, and please the most demanding customers.
iRobot Roomba
The iRobot Roomba vacuum cleaner has an interesting feature — it gets under couches better than most competing vacuums. I had some fun with this fact and created a campaign highlighting some truths about what lurks under our couches.
The New York Rangers
This assignment had two factors. One: tease a special edition Rangers jersey for the upcoming Winter Classic. Two: feature Cass, the Rangers' equipment manager. This helped us win a Bronze Clio for the campaign.
Saltines
The brief was to write an engaging campaign for the mundane saltine. My approach was to personify the unique relationship between soup and saltines.
See more here.